BBA, Licence 3

Gestion

Management et Gestion à l'International

Formation initiale

Site Vieux-Lille, 104 avenue du Peuple Belge, 59043 Lille Cedex

Cours en Anglais
Licence 1-Licence 2-Management-gestion-international

Formation​

The 3rd year MGI Bachelor is the final year of the International Bachelor in Management program, which has been created for students eager to learn and practice Management in an international context. It is a fully English-speaking program with opportunities to study and/or do internships abroad each of the 3 years of the program. Students acquire a solid academic and scientific basis, as well as operational, technical and social skills in the field of management and its various disciplines. More precisely, students will:

  • Improve their operational and technical skills and learn the fundamentals of how businesses operate, and develop management skills with an international perspective
  • Be introduced to the advanced concepts of many management disciplines and become acquainted to research methods and practice
  • Develop critical thinking through a research-led curriculum
  • Improve their English and practice foreign languages.
  • Have the opportunity to study abroad and/or do the mandatory internships abroad.
  • Apply their knowledge and improve their soft skills in student projects and internship

Our program offers a range of topics for students to explore, including International Business, Strategy, Finance, Entrepreneurship, Economics, Marketing, Negociation and more.

Débouchés

This course provides the strong foundation you need to continue your studies in the area of Management, Finance, Marketing, International Studies and many more. Students will be able to apply to a variety of Master’s degree (English or French, or… Spanish, German taught) to improve their professional and intellectual skills and build their career path. For example, in the IAE Lille students can apply to our Masters in Management (Procuring and Supply-Chain Management, Project Management, Consulting and Research…), Finance, Retail, Digital Marketing, Marketing and Data Science, Human Resources Management, etc.

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Students are enrolled in a full-time study program from September to July, organized in 2 semesters. Between April and July, students are required to do an internship (min. 6 weeks) abroad or in France in a company or job having an international dimension. Students spending their 2nd semester abroad for an academic exchange are also expected to complete the internship. Student projects are also offered and are a unique opportunity for students to carry out professional assignments or humanitarian/charitable missions while improving their social skills and team-work capacity. Certain projects involve carrying out missions abroad. Finally, we encourage students to spend one semester abroad in one of our partner universities all around the world.

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No students are recruited from outside the IAE for the 3rd year only. We welcome incoming exchange students from our partner universities in and outside Europe for one semester or the full academic year.

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : – Individuelle (50 %) : examen écrit (consultation, cas pratique ou commentaire de jurisprudence) et participation orale aux travaux dirigés (commentaires du document pédagogique)
– Collective (50 %) : travaux de groupe
– Conférence : présenter en 30 mn une synthèse argumentée sur une problématique définie à l’avance, ne pas refaire le cours mais aller plus loin sur un sujet, susciter le débat, quitte à prendre partie, à défendre une thèse (critères d’évaluation : pertinence, exhaustivité, argumentaire balancé, force de conviction, animation des auditeurs)
– Dossier de veille juridique : sur un thème donné, constituer un dossier documentaire d’actualité législative et de jurisprudence en recherchant les textes, les décisions récentes et les commentaires les plus pertinents à vos yeux (faire un choix et non une simple compilation); sous forme de « memo » , identifier les évolutions les plus notables (nouveau texte, attendu de principe), citer les principales références, rédiger une synthèse des modifications du droit positif, analyser leurs conséquences opérationnelles.
Intervenant(s) cours : 

Objectifs :

– Acquérir les connaissances de base en droit du travail, sa formation historique, ses fondements théoriques
– Comprendre les enjeux, les difficultés de sa mise en œuvre au sein de l’entreprise, et les acteurs concernés
– Etre capable de rechercher et de comprendre l’information, et d’assurer une veille juridique dans le domaine
– Identifier les interlocuteurs et comprendre les mécanismes de formation et d’application opérationnelle du droit

Objectifs professionnels :

– Comprendre l’impact du droit social dans la fonction de manager et/ou de responsable RH
– Suivre l’actualité de la matière et identifier les enjeux opérationnels des débats
– Acquérir une maîtrise suffisante de la matière pour pouvoir gérer les ressources humaines constituant son équipe en assurant le respect de la législation sociale dans l’entreprise
– Développer les méthodes permettant de sécuriser juridiquement les relations de travail, de prévenir et de faire face aux conflits, de négocier avec l’ensemble des interlocuteurs, de faciliter la résolution des problème rencontrés

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Volume horaire : 24 h
Organisation : CM + TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Malik Bozzo-Rey

Objectifs :

This course aims to provide students with the theoretical and conceptual tools to develop their own ethical analysis of managerial and organizational phenomena. It is relies on a continuous questioning of the relationships between theory and practice and on a willingness to study practical cases. This course therefore develops an interactive pedagogy that solicits the students’ reflexive abilities. It is also the second part of a course that started in L2 on the same theme. L3 focuses on micro issues (management, individual decision making process).

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Volume horaire : 15 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Loïc Martin

Objectifs :

The main objective is to make students mindful of the entrepreneurial approach, in other words, how to go from the ideation to the realization stage and how to build a financial model. Regarding the latter, we will learn how to use a financial forecasting tool in order to simulate in real time the financial stakes to better understand them: sales projections, incomes, delivery and payment deadlines, down payments, expenses, VAT and investments, and to automatically generate the cash flow plan, the WCR, the income statement, the financing plan and the balance sheets over 5 years.

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) 
Intervenant(s) cours : Wael El Helou

Objectifs :

This course defines how to utilize and clarify and interpret financial information to evaluate a company’s performance and identify the weak and the strong points of its current financial standing. This course present how to use the accounting measures; the assessment of the balance sheet, the income statement and the statement of cash flows in financial analysis, such as ratio interpretation and EPS evaluation.

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Volume horaire : 24 h
Organisation : CM/TD
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Rita Macedo, Falk Wagenhausen

Objectifs :

  • To know the basics of Supply Chain Management
  • To schematize a Supply Chain
  • To know the calculations of carbon footprint in a Supply Chain
  • To identify, model and solve simple optimization problems applied to logistics and operational management, using linear programming techniques and computer tools such as the Excel solver.
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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Thomas Guignard

Objectifs :

This course aims at developing a comprehensive digital marketing optimization strategy for a marketing campaign and knowledge of how to take advantage of the latest developments in digital communication tools (social media strategy, digital advertising, SEO…). This course aims at promoting teamwork, at familiarizing students with the e-marketing approach and collaborative work tools, at presenting a business plan and a project as a team.

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Volume horaire : 15 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Olivier Nicolas

Objectifs :

The objective of the course is to present the basic quantitative methods a manager may use to take decisions. The proposed approach focuses on the definition of the available data (managerial and research), objectives of the quantitative analysis, preparation of data, and analysis based on statistical techniques, in order to inform managerial decisions.

At the end of this course, the student must be able to conceive and carry out, in a methodological way, a quantitative analysis of various types of data. In particular, the learning outcomes of the course are:

  • Knowing and having used the fundamental techniques of quantitative data analysis
  • Choosing of the most relevant analysis methodology
  • Mastering all stages of the quantitative data analysis process
  • Understanding the different types and sources of data
  • Using Excel and a statistical analysis program (SPSS or Sphinx) to analyze your data
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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Anne Vancaelemont, PhD

Objectifs : 

As a result of taking this course, students should understand/be able to:

  • Make the difference between qualitative and a quantitative research question and adapt data collection and analysis accordingly.

  • Prepare and conduct participant observation in real life or on the internet.

  • Prepare and conduct semi-structured interviews.

  • Analyze contents using an XLS sheets to identify themes and categories.

  • Make recommendations based on the analysis.

  • Undertake a team oral presentation showcasing the results of their study.

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Julie Parker

Objectifs :

Acquisition of the necessary vocabulary and communication skills to be fully operational in a context where professional English is required.

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Volume horaire : 24 h
Organisation : CM + TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Benoît Roux, Thomas Michau

Objectifs :

– Understanding the global business context
– Understanding factors and issues associated with firms’ internationalization
– Evaluating the potential for internationalization of a product on a given market
– Understanding the ways and means of firms’ internationalization

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Agnès Libessart

Objectifs :

This course will bring to the students the fundamental tools to achieve a successful international Negotiation. The students will learn how to collect the necessary info (intelligence) to prepare their negotiation in terms of :

  • International negotiation Techniques (must know, and avoid beginner’s traps)
  • Facts, figures and market datas
  • Intercultural specifics
  • Personal and emotional intelligence skills (the Negotiator’s soft skills)

The course combines both theoretical and practical  group works.

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Julie Parker

Objectifs :

Acquisition of the necessary vocabulary and communication skills to be fully operational in a context where professional English is required.

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Contact

Directeur de la mention

Sébastien DEREEPER

Responsable de la formation

Julie BASTIANUTTI

Secrétariat formation