BBAs

BBA, Licence 3

Formation initiale

Site Vieux-Lille, 104 avenue du Peuple Belge, 59043 Lille Cedex

Cours en Anglais
Licence 1-Licence 2-Management-gestion-international

Formation​

Débouchés

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Students are enrolled in a full-time study program from September to July, organized in 2 semesters. Between April and July, students are required to do an internship (min. 6 weeks) abroad or in France in a company or job having an international dimension. Students spending their 2nd semester abroad for an academic exchange are also expected to complete the internship. Student projects are also offered and are a unique opportunity for students to carry out professional assignments or humanitarian/charitable missions while improving their social skills and team-work capacity. Certain projects involve carrying out missions abroad. Finally, we encourage students to spend one semester abroad in one of our partner universities all around the world.

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No students are recruited from outside the IAE for the 3rd year only. We welcome incoming exchange students from our partner universities in and outside Europe for one semester or the full academic year.

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : – Individuelle (50 %) : examen écrit (consultation, cas pratique ou commentaire de jurisprudence) et participation orale aux travaux dirigés (commentaires du document pédagogique)
– Collective (50 %) : travaux de groupe
– Conférence : présenter en 30 mn une synthèse argumentée sur une problématique définie à l’avance, ne pas refaire le cours mais aller plus loin sur un sujet, susciter le débat, quitte à prendre partie, à défendre une thèse (critères d’évaluation : pertinence, exhaustivité, argumentaire balancé, force de conviction, animation des auditeurs)
– Dossier de veille juridique : sur un thème donné, constituer un dossier documentaire d’actualité législative et de jurisprudence en recherchant les textes, les décisions récentes et les commentaires les plus pertinents à vos yeux (faire un choix et non une simple compilation); sous forme de « memo » , identifier les évolutions les plus notables (nouveau texte, attendu de principe), citer les principales références, rédiger une synthèse des modifications du droit positif, analyser leurs conséquences opérationnelles.
Intervenant(s) cours : 

Objectifs :

– Acquérir les connaissances de base en droit du travail, sa formation historique, ses fondements théoriques
– Comprendre les enjeux, les difficultés de sa mise en œuvre au sein de l’entreprise, et les acteurs concernés
– Etre capable de rechercher et de comprendre l’information, et d’assurer une veille juridique dans le domaine
– Identifier les interlocuteurs et comprendre les mécanismes de formation et d’application opérationnelle du droit

Objectifs professionnels :

– Comprendre l’impact du droit social dans la fonction de manager et/ou de responsable RH
– Suivre l’actualité de la matière et identifier les enjeux opérationnels des débats
– Acquérir une maîtrise suffisante de la matière pour pouvoir gérer les ressources humaines constituant son équipe en assurant le respect de la législation sociale dans l’entreprise
– Développer les méthodes permettant de sécuriser juridiquement les relations de travail, de prévenir et de faire face aux conflits, de négocier avec l’ensemble des interlocuteurs, de faciliter la résolution des problème rencontrés

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Volume horaire : 24 h
Organisation : CM + TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Malik Bozzo-Rey

Objectifs :

This course aims to provide students with the theoretical and conceptual tools to develop their own ethical analysis of managerial and organizational phenomena. It is relies on a continuous questioning of the relationships between theory and practice and on a willingness to study practical cases. This course therefore develops an interactive pedagogy that solicits the students’ reflexive abilities. It is also the second part of a course that started in L2 on the same theme. L3 focuses on micro issues (management, individual decision making process).

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Volume horaire : 15 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Loïc Martin

Objectifs :

The main objective is to make students mindful of the entrepreneurial approach, in other words, how to go from the ideation to the realization stage and how to build a financial model. Regarding the latter, we will learn how to use a financial forecasting tool in order to simulate in real time the financial stakes to better understand them: sales projections, incomes, delivery and payment deadlines, down payments, expenses, VAT and investments, and to automatically generate the cash flow plan, the WCR, the income statement, the financing plan and the balance sheets over 5 years.

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) 
Intervenant(s) cours : Wael El Helou

Objectifs :

This course defines how to utilize and clarify and interpret financial information to evaluate a company’s performance and identify the weak and the strong points of its current financial standing. This course present how to use the accounting measures; the assessment of the balance sheet, the income statement and the statement of cash flows in financial analysis, such as ratio interpretation and EPS evaluation.

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Volume horaire : 24 h
Organisation : CM/TD
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Rita Macedo, Falk Wagenhausen

Objectifs :

  • To know the basics of Supply Chain Management
  • To schematize a Supply Chain
  • To know the calculations of carbon footprint in a Supply Chain
  • To identify, model and solve simple optimization problems applied to logistics and operational management, using linear programming techniques and computer tools such as the Excel solver.
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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Thomas Guignard

Objectifs :

This course aims at developing a comprehensive digital marketing optimization strategy for a marketing campaign and knowledge of how to take advantage of the latest developments in digital communication tools (social media strategy, digital advertising, SEO…). This course aims at promoting teamwork, at familiarizing students with the e-marketing approach and collaborative work tools, at presenting a business plan and a project as a team.

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Volume horaire : 15 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Olivier Nicolas

Objectifs :

The objective of the course is to present the basic quantitative methods a manager may use to take decisions. The proposed approach focuses on the definition of the available data (managerial and research), objectives of the quantitative analysis, preparation of data, and analysis based on statistical techniques, in order to inform managerial decisions.

At the end of this course, the student must be able to conceive and carry out, in a methodological way, a quantitative analysis of various types of data. In particular, the learning outcomes of the course are:

  • Knowing and having used the fundamental techniques of quantitative data analysis
  • Choosing of the most relevant analysis methodology
  • Mastering all stages of the quantitative data analysis process
  • Understanding the different types and sources of data
  • Using Excel and a statistical analysis program (SPSS or Sphinx) to analyze your data
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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Anne Vancaelemont, PhD

Objectifs : 

As a result of taking this course, students should understand/be able to:

  • Make the difference between qualitative and a quantitative research question and adapt data collection and analysis accordingly.

  • Prepare and conduct participant observation in real life or on the internet.

  • Prepare and conduct semi-structured interviews.

  • Analyze contents using an XLS sheets to identify themes and categories.

  • Make recommendations based on the analysis.

  • Undertake a team oral presentation showcasing the results of their study.

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Julie Parker

Objectifs :

Acquisition of the necessary vocabulary and communication skills to be fully operational in a context where professional English is required.

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Volume horaire : 24 h
Organisation : CM + TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Benoît Roux, Thomas Michau

Objectifs :

– Understanding the global business context
– Understanding factors and issues associated with firms’ internationalization
– Evaluating the potential for internationalization of a product on a given market
– Understanding the ways and means of firms’ internationalization

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Agnès Libessart

Objectifs :

This course will bring to the students the fundamental tools to achieve a successful international Negotiation. The students will learn how to collect the necessary info (intelligence) to prepare their negotiation in terms of :

  • International negotiation Techniques (must know, and avoid beginner’s traps)
  • Facts, figures and market datas
  • Intercultural specifics
  • Personal and emotional intelligence skills (the Negotiator’s soft skills)

The course combines both theoretical and practical  group works.

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Julie Parker

Objectifs :

Acquisition of the necessary vocabulary and communication skills to be fully operational in a context where professional English is required.

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Contact

Directeur de la mention

Sébastien DEREEPER

Responsable de la formation

Julie BASTIANUTTI

Secrétariat formation

BBA, Licence 2

Formation initiale

Site Vieux-Lille, 104 avenue du Peuple Belge, 59043 Lille Cedex

Cours en Anglais
Licence 1-Licence 2-Management-gestion-international

Formation​

Débouchés

CALENDRIER

Session 1

Date de début des candidatures : 15/04/2022

Date de fin des candidatures : 15/05/2022

Date d'admission : 10 juin 2022 au plus tard

Session 1

15 avril 2022

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The L2 program will take place on Vieux-Lille campus. 

Teaching is provided by assistant, associate and full professors, but also by professionals from various business fields.

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The initial L2 prorgam is open to all students who have validated at least a first Bachelor year.

Eligibility:

  • Compulsory registration via the ‘Espace Candidats’ on the website
  • Examination of the application file

Pièces à joindre au dossier de candidature

  • Cover letter
  • CV
  •  Photocopies of diplomas and grades obtained after high school
  • 2 identity photos, 1 attached on the file
  • 2 envelopes labeled and stamped with your name and address
  • IAE Message Score (optional)
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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Louis Buonanno

Objectifs :

Understand the legal systems, and national and international trade law.

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Volume horaire : 24 h
Organisation : CM

MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Fredj Jawadi

Objectifs :

This course discusses the fundamentals of international economics and covers topics on international trade: Theories of international trade, Globalization, World Trade Organization, International business in Covid-19 times. At the end of the course, students:

  1. can improve the comprehension of the international economics theories,

  2. can help the understanding of International trade.

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Côme Segretain

Objectifs :

Initiation aux outils de gestion comptable des organisations. Lecture et représentation comptable des dynamiques des organisations.

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Michel Calciu

Objectifs :

Becoming proficient in digital content, problem solving (especially spreadsheets) and calculations.

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Volume horaire : 30 h
Organisation : 18 h CM + 12 h TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Antoine Ayache

Objectifs :

The goal is this course is to present fundamental notions and tools in Statistics and Probability which are of great utility in Management Sciences.

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Julie Parker

Objectifs :

Each semester’s programme will consist of 8 classes of three hours.

Although each class will have a specific theme, all 4 skills (reading, writing, listening, speaking) will be used every week. Students will acquire:

  • An ability to identify one’s own weaknesses in English, and to correct them.

  • The capacity to bring one’s English level up to C1 or C2, through the use of complex structures rarely used by non-native speakers.

  • A knowledge of the principal EFL exams and the strategies required to succeed in them.

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Volume horaire : 12 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Julie Parker

Objectifs :

The programme will consist of 8 sessions of one and a half hours during which the students will learn to make presentations in public and participate in debates on subjects relating to current affairs. Students will acquire: Fluency in oral communication ; the ability to present one’s own opinions in a clear and organised manner ; the capacity to clarify and defend a point of view in a coherent fashion when faced with opposing arguments.

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Project tutors

Objectifs :

This teaching unit aims to prepare the realization of a collective project.

Under the responsibility of a tutor, and within the framework of a structure (e.g., NGO, student firm) in the general field of management, a group of students (about 3 to 12 students) are responsible for preparing and carrying out a project, which may, for example, require fundraising, communication or consulting actions. This unit helps students to develop their entrepreneurial, management and communication skills.

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Carla Bader, Cécile Chamaret, Marion Vieu, Nadia Steils

Objectifs :

This course aims to provide a comprehensive basis for analyzing and understanding the internationalization of firms and understand the process of expanding into foreign markets. The purpose of this course is to provide students with knowledge and understanding of the international expansion and internationalization processes of firms and the different opportunities and challenges companies face during these processes.

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Volume horaire : 24 h
Organisation :18 h CM + 6 h TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Catherine Grima

Objectifs :

The goal is to enable students to understand the tax environment in which they operate. The various French tax rules for individuals and businesses will be discussend. Then, a panorama of the different rules of European tax law will be carried out and the differences and similarities studied, drawing on border countries and international conventions…

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Volume horaire : 24 h
Organisation : CM + TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Malik Bozzo-Rey

Objectifs :

This course aims to provide students with the theoretical and conceptual tools to develop their own ethical analysis of managerial and organizational phenomena. It is relies on a continuous questioning of the relationships between theory and practice and on a willingness to study practical cases. This course therefore develops an interactive pedagogy that solicits the students’ reflexive abilities. It is also the first part of a course that continues in L3 on the same theme. L2 focuses on macro issues (CSR, relationships with the public sphere).

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Volume horaire : 24 h
Organisation: CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Cristina Longo

Objectifs :

Les objectifs d’apprentissage de ce cours consistent à acquérir une capacité de compréhension des stratégies marketing et du comportement du consommateur.

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)Intervenant(s) cours : Helena Masson

Objectifs :

This course is an introduction to human resources management allowing students to discover a set of major cross-cutting issues through sequences based on the teacher’s presentations and practical cases, as well as a reading of texts from major books and journal articles. The main objective is to make students reflect on human resources and employment management practices, on the contexts in which these practices take place and evolve, as well as on the theoretical foundations of this discipline.

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Nadia Steils

Objectifs :

The objective of the course is to present a structured methodological approach mastering all stages of a market research study based on survey techniques. The proposed approach focuses on the definition of a problem (managerial and research), the collection of reliable and scientifically valid information and their analysis, in order to inform managerial decisions. 

At the end of this course, the student must be able to conceive and carry out, in a methodological way, a quantitative market study. In particular, the learning outcomes of the course are: 

Integration of knowledge and skills of a market analyst 

Fundamental techniques of market research 

Choice of the most relevant study technique(s) 

Mastery of all stages of the survey process 

• Understanding of validity criteria 

Using SPSS 

Linking theoretical and methodological knowledge and methods  

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Julie Parker

Objectifs :

Each semester’s programme will consist of 8 classes of three hours.

Although each class will have a specific theme, all 4 skills (reading, writing, listening, speaking) will be used every week. Students will acquire:

  • An ability to identify one’s own weaknesses in English, and to correct them.

  • The capacity to bring one’s English level up to C1 or C2, through the use of complex structures rarely used by non-native speakers.

  • A knowledge of the principal EFL exams and the strategies required to succeed in them.

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Volume horaire : 12 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Julie Parker

Objectifs :

The programme will consist of 8 sessions of one and a half hours during which the students will study different contemporary texts presenting conflicting opinions and learn to synthesize these .

Students will acquire critical thinking ; the ability to clearly differentiate between written documents presenting objective facts or a subjective viewpoint ; the capacity to pick out the essential elements from a text and paraphrase them in a more concise form.

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Contact

Directeur de la mention

Sébastien DEREEPER

Responsable de la formation

Nadia STEILS

Secrétariat formation