BBA

17/12/2021 by

BBA, Licence 3

Site Vieux-Lille, 104 avenue du Peuple Belge, 59043 Lille Cedex

Cours en Anglais

Formation

Débouchés

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Students are enrolled in a full-time study program from September to July, organized in 2 semesters. Between April and July, students are required to do an internship (min. 6 weeks) abroad or in France in a company or job having an international dimension. Students spending their 2^nd semester abroad for an academic exchange are also expected to complete the internship. Student projects are also offered and are a unique opportunity for students to carry out professional assignments or humanitarian/charitable missions while improving their social skills and team-work capacity. Certain projects involve carrying out missions abroad. Finally, we encourage students to spend one semester abroad in one of our partner universities all around the world.

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No students are recruited from outside the IAE for the 3rd year only. We welcome incoming exchange students from our partner universities in and outside Europe for one semester or the full academic year.

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Semestre 5
Semestre 6

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BCC 3. Understanding the environment of organizations and management

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UE 1. The environment of organizations (9 ects)

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Labour Law

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : – Individuelle (50 %) : examen écrit (consultation, cas pratique ou commentaire de jurisprudence) et participation orale aux travaux dirigés (commentaires du document pédagogique)
– Collective (50 %) : travaux de groupe
– Conférence : présenter en 30 mn une synthèse argumentée sur une problématique définie à l’avance, ne pas refaire le cours mais aller plus loin sur un sujet, susciter le débat, quitte à prendre partie, à défendre une thèse (critères d’évaluation : pertinence, exhaustivité, argumentaire balancé, force de conviction, animation des auditeurs)
– Dossier de veille juridique : sur un thème donné, constituer un dossier documentaire d’actualité législative et de jurisprudence en recherchant les textes, les décisions récentes et les commentaires les plus pertinents à vos yeux (faire un choix et non une simple compilation); sous forme de « memo » , identifier les évolutions les plus notables (nouveau texte, attendu de principe), citer les principales références, rédiger une synthèse des modifications du droit positif, analyser leurs conséquences opérationnelles.
Intervenant(s) cours :

Objectifs :

– Acquérir les connaissances de base en droit du travail, sa formation historique, ses fondements théoriques
– Comprendre les enjeux, les difficultés de sa mise en œuvre au sein de l’entreprise, et les acteurs concernés
– Etre capable de rechercher et de comprendre l’information, et d’assurer une veille juridique dans le domaine
– Identifier les interlocuteurs et comprendre les mécanismes de formation et d’application opérationnelle du droit

Objectifs professionnels :

– Comprendre l’impact du droit social dans la fonction de manager et/ou de responsable RH
– Suivre l’actualité de la matière et identifier les enjeux opérationnels des débats
– Acquérir une maîtrise suffisante de la matière pour pouvoir gérer les ressources humaines constituant son équipe en assurant le respect de la législation sociale dans l’entreprise
– Développer les méthodes permettant de sécuriser juridiquement les relations de travail, de prévenir et de faire face aux conflits, de négocier avec l’ensemble des interlocuteurs, de faciliter la résolution des problème rencontrés

Ethics and CSR in Business

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Volume horaire : 24 h
Organisation : CM + TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Malik Bozzo-Rey

Objectifs :

This course aims to provide students with the theoretical and conceptual tools to develop their own ethical analysis of managerial and organizational phenomena. It is relies on a continuous questioning of the relationships between theory and practice and on a willingness to study practical cases. This course therefore develops an interactive pedagogy that solicits the students’ reflexive abilities. It is also the second part of a course that started in L2 on the same theme. L3 focuses on micro issues (management, individual decision making process).

Strategic Analysis

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BCC 4. Implementing methods and analytical tools of the acad

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UE 1. Business Administration 3 (6 ects)

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Innovation and Entrepreneurship

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Volume horaire : 15 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Loïc Martin

Objectifs :

The main objective is to make students mindful of the entrepreneurial approach, in other words, how to go from the ideation to the realization stage and how to build a financial model. Regarding the latter, we will learn how to use a financial forecasting tool in order to simulate in real time the financial stakes to better understand them: sales projections, incomes, delivery and payment deadlines, down payments, expenses, VAT and investments, and to automatically generate the cash flow plan, the WCR, the income statement, the financing plan and the balance sheets over 5 years.

Financial Analysis

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Wael El Helou

Objectifs :

This course defines how to utilize and clarify and interpret financial information to evaluate a company’s performance and identify the weak and the strong points of its current financial standing. This course present how to use the accounting measures; the assessment of the balance sheet, the income statement and the statement of cash flows in financial analysis, such as ratio interpretation and EPS evaluation.

BCC 6. Using mathematical methods and tools to analyse the data

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UE 1. Digital analysis (3 ects)

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Quantitative techniques in management : data analysis

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Thomas Guignard

Objectifs :

This course aims at developing a comprehensive digital marketing optimization strategy for a marketing campaign and knowledge of how to take advantage of the latest developments in digital communication tools (social media strategy, digital advertising, SEO…). This course aims at promoting teamwork, at familiarizing students with the e-marketing approach and collaborative work tools, at presenting a business plan and a project as a team.

Initiation to research

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UE 2. Digital skills (3 ects)

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BCC 7. Developing communication skills

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UE 1. Languages (3 ects)

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Foreign Language 1 (business english)

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Volume horaire : 24 h
Organisation : CD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours :

Objectifs :

Foreign Language 2 (spanish, german, italian, french for foreigners)

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Anne Vancaelemont, PhD

Objectifs :

As a result of taking this course, students should understand/be able to:

Make the difference between qualitative and a quantitative research question and adapt data collection and analysis accordingly.
Prepare and conduct participant observation in real life or on the internet.
Prepare and conduct semi-structured interviews.
Analyze contents using an XLS sheets to identify themes and categories.
Make recommendations based on the analysis.
Undertake a team oral presentation showcasing the results of their study.

BCC 8. Developing ethical managerial skills for one's professional project

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UE 1. Professional project - Student project (3 cts)

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Professional dévelopment

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours :

Objectifs :

Student project

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BCC 3. Understanding the environment of organizations and management

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UE 1. The environment of Organizations 4 (9 ects)

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Corporate Law

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Logistics and operations management

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International strategy

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Volume horaire : 24 h
Organisation : CM + TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Benoît Roux, Thomas Michau

Objectifs :

– Understanding the global business context
– Understanding factors and issues associated with firms’ internationalization
– Evaluating the potential for internationalization of a product on a given market
– Understanding the ways and means of firms’ internationalization

BCC 4. Implementing methods and analytical tools of the acad

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UE 1. Business Administration 4 (12 ects)

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Corporate Communications

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Volume horaire : 24 h
MCC ou évaluation: The assessment will be composed of two exams, each one counting for 50% of the final grade
Intervenant(s) cours : Thomas Baur

Objectifs :

– Acquiring knowledge of key concepts and theories in Corporate Communications
– Discovering the goals and objectives for Corporate Communications within an organization
– Developing personal and professional skills by applying teachings with business cases

Economic Intelligence and Negociation

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Agnès Libessart

Objectifs :

This course will bring to the students the fundamental tools to achieve a successful international Negotiation. The students will learn how to collect the necessary info (intelligence) to prepare their negotiation in terms of :

International negotiation Techniques (must know, and avoid beginner’s traps)
Facts, figures and market datas
Intercultural specifics
Personal and emotional intelligence skills (the Negotiator’s soft skills)

The course combines both theoretical and practical group works.

Business Game

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Didier Alluin

Objectifs :

– To understand how an industrial and commercial company is running
– To develop the ability to analyze, to take strategic decisions in a competitive context
– To measure the interaction and impact of the different positions in the company
– To use monitoring and control excel tools.

Operational marketing

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Volume horaire : 24 h
Organisation :
Évaluation :
Intervenant(s) cours :

Objectifs :
– Discovering operational marketing
– Markets – targets – evolving into the frame / boundaries of marketing strategy – insights for marketing management
– The offer (P product) – range of products
– Place + physical evidence
– Price
– Promotion & Brand
– 2 Ps of service : personnel – importance of customers / consumers – Process
– Putting marketing into motion and actions and monitoring your results (KPI).

BCC 7. Developing communication skills

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UE 1. Languages (3 ects)

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Foreign Language 1 : Business English

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC)
Intervenant(s) cours : Julie Parker

Objectifs :

Acquisition of the necessary vocabulary and communication skills to be fully operational in a context where professional English is required.

Foreign Language 2 (1 out of 4) : Spanish, German, Italian, French for foreigners

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BCC 8. Developing ethical managerial skills for one's professional project

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UE 1. Professional project – student project (3 ects)

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Student project

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Objectif :

Professional development

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UE 2. Internship (3 ects)

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Internship

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Contact

Directeur de la mention

Sébastien DEREEPER

Responsable de la formation

Julie BASTIANUTTI

Secrétariat formation

Julie SABRE

Document

Plaquette de la formation

08/09/2020 by

BBA, Licence 2

Site Vieux-Lille, 104 avenue du Peuple Belge, 59043 Lille Cedex

Cours en Anglais

Formation

Débouchés

Sur eCandidat

Session 1

Date de début des candidatures : 17/04/2024

Date de fin des candidatures : 17/05/2024

Date d'admission : 26/06/2024

Session 1

17 avril 2024

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The L2 program will take place on Vieux-Lille campus.

Teaching is provided by assistant, associate and full professors, but also by professionals from various business fields.

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The initial L2 prorgam is open to all students who have validated at least a first Bachelor year.

Eligibility:

Compulsory registration via the ‘Espace Candidats’ on the website
Examination of the application file

Pièces à joindre au dossier de candidature

Cover letter
CV
Photocopies of diplomas and grades obtained after high school
2 identity photos, 1 attached on the file
2 envelopes labeled and stamped with your name and address
IAE Message Score (optional)

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Semestre 3
Semestre 4

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BCC 3. Understanding the environment of organizations and management methods and technics

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UE 1. The environment of organizations (9 ects)

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Trade Law

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Louis Buonanno

Objectifs :

Understand the legal systems, and national and international trade law.

Sociology of Organizations

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International Economics

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Volume horaire : 24 h
Organisation : CM

MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Fredj Jawadi

Objectifs :

This course discusses the fundamentals of international economics and covers topics on international trade: Theories of international trade, Globalization, World Trade Organization, International business in Covid-19 times. At the end of the course, students:

can improve the comprehension of the international economics theories,
can help the understanding of International trade.

BCC 4. Implementing methods and analytical tools of the academic discipline

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UE 1. Business administration 1 (6 ects)

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Principles of accounting

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Côme Segretain

Objectifs :

Initiation aux outils de gestion comptable des organisations. Lecture et représentation comptable des dynamiques des organisations.

Human resource management

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BCC 5. Developing digital skills

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UE 1. Digital skills (3 ects)

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Computer and digital skills

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Michel Calciu

Objectifs :

Becoming proficient in digital content, problem solving (especially spreadsheets) and calculations.

BCC 6. Using mathematical methods and tools to analyse data

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UE 1. Data analysis (3 ects)

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Statistics and probability

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Volume horaire : 30 h
Organisation : 18 h CM + 12 h TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Antoine Ayache

Objectifs :

The goal is this course is to present fundamental notions and tools in Statistics and Probability which are of great utility in Management Sciences.

BCC 7. Developing communication skills

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UE 1. Languages (3 ects)

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Foreign Language 1

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Julie Parker

Objectifs :

Each semester’s programme will consist of 8 classes of three hours.

Although each class will have a specific theme, all 4 skills (reading, writing, listening, speaking) will be used every week. Students will acquire:

An ability to identify one’s own weaknesses in English, and to correct them.
The capacity to bring one’s English level up to C1 or C2, through the use of complex structures rarely used by non-native speakers.
A knowledge of the principal EFL exams and the strategies required to succeed in them.

Foreign Language 2

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UE 2. Communication skills 1 (3 ects)

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BCC 8. Developing ethical managerial skills for one's professional development

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UE 1. Professional project - Student project (3 ects)

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Student Project

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Volume horaire : 24 h
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Organisation : TD
Intervenant(s) cours : Project tutors

Objectifs :

This teaching unit aims to prepare the realization of a collective project.
Under the responsibility of a tutor, and within the framework of a structure (e.g., NGO, student firm) in the general field of management, a group of students (about 3 to 12 students) are responsible for preparing and carrying out a project, which may, for example, require fundraising, communication or consulting actions. This unit helps students to develop their entrepreneurial, management and communication skills.

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BCC 3. Understanding the environment of organizations and management methods and technics

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UE 1. The environment of organisations 2 (9 ects)

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From Internationalization to Globalization

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Carla Bader, Cécile Chamaret, Marion Vieu, Nadia Steils

Objectifs :

This course aims to provide a comprehensive basis for analyzing and understanding the internationalization of firms and understand the process of expanding into foreign markets. The purpose of this course is to provide students with knowledge and understanding of the international expansion and internationalization processes of firms and the different opportunities and challenges companies face during these processes.

Management accounting

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Volume horaire : 24 h
Organisation : 24 h CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours :

Objectifs :

Governance and CSR

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Volume horaire : 24 h
Organisation : CM + TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Malik Bozzo-Rey

Objectifs :

This course aims to provide students with the theoretical and conceptual tools to develop their own ethical analysis of managerial and organizational phenomena. It is relies on a continuous questioning of the relationships between theory and practice and on a willingness to study practical cases. This course therefore develops an interactive pedagogy that solicits the students’ reflexive abilities. It is also the first part of a course that continues in L3 on the same theme. L2 focuses on macro issues (CSR, relationships with the public sphere).

BCC 4. Implementing methods and analytical tools of the academic discipline

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UE 1. Methods and analytical tools of the academic discipline

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Fundamental Marketing and Consumer Behavior

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Volume horaire : 24 h
Organisation: CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Cristina Longo

Objectifs :

Les objectifs d’apprentissage de ce cours consistent à acquérir une capacité de compréhension des stratégies marketing et du comportement du consommateur.

Organizational behaviour

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)Intervenant(s) cours :

Objectifs :

The objective of the course is to introduce students to the field of scholarship known as
“Organizational Behaviour” through an exploration of the collective and individual challenges that managers must embrace when working in complex productive organizations.
One goal is to show how organizational behaviour concepts and theories can be applied in work and management settings.
The course will also shed light on the range of social and cultural factors that affect behaviour in organizations. The course adopts a multidisciplinary perspective and highlights several levels of analysis, i.e. the individual, the group and the organization.
More specifically, the different topics that will be covered in this course are the following ones :
Topic 1 – What is OB? Management issues in Organizational Behaviour
Topic 2 – The Manager and his/her team. Building and leading a team
Topic 3 – Deciding in a complex organization. Perspectives on decision-making processes at the individual and collective levels

BCC 6. Using mathematical methods and tools to analyse data

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UE 1. Data analysis (3 ects)

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Data analysis : method and technics

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Volume horaire : 24 h
Organisation : CM
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Nadia Steils

Objectifs :

The objective of the course is to present a structured methodological approach mastering all stages of a market research study based on survey techniques. The proposed approach focuses on the definition of a problem (managerial and research), the collection of reliable and scientifically valid information and their analysis, in order to inform managerial decisions.

At the end of this course, the student must be able to conceive and carry out, in a methodological way, a quantitative market study. In particular, the learning outcomes of the course are:

• Integration of knowledge and skills of a market analyst

• Fundamental techniques of market research

• Choice of the most relevant study technique(s)

• Mastery of all stages of the survey process

• Understanding of validity criteria

• Using SPSS

• Linking theoretical and methodological knowledge and methods

BCC 7. Developping communication skills

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UE 1. Languages (3 ects)

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Foreign Language 1

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Volume horaire : 24 h
Organisation : TD
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Intervenant(s) cours : Julie Parker

Objectifs :

Each semester’s programme will consist of 8 classes of three hours.

Although each class will have a specific theme, all 4 skills (reading, writing, listening, speaking) will be used every week. Students will acquire:

An ability to identify one’s own weaknesses in English, and to correct them.
The capacity to bring one’s English level up to C1 or C2, through the use of complex structures rarely used by non-native speakers.
A knowledge of the principal EFL exams and the strategies required to succeed in them.

Foreign Language 2

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UE 2. Communication skills (3 ects)

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BCC 8. Developping ethical managerial skills for one's professional development

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UE 1. Professional project - Student project (6 ects)

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Student Project

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Volume horaire : 24 h
MCC ou évaluation : Contrôle continu (CC) + Contrôle terminal (CT)
Organisation : TD
Intervednant(s) cours : Project tutors

Objectifs :

Internship

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Professional development

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Contact

Directeur de la mention

Sébastien DEREEPER

Responsable de la formation

Julie BASTIANUTTI

Secrétariat formation

Julie SABRE

Document

Plaquette de la formation

08/09/2020 by

BBA, Licence 1

Site Vieux-Lille, 104 avenue du Peuple Belge, 59043 Lille Cedex

Cours en Anglais

Formation

Débouchés

L2 Gestion parcours anglophone

L2 Gestion parcours francophone

Sur parcoursup

Session 1

Date de début des candidatures :17/01/2024

Date de fin des candidatures : 14/03/2024

Date de phase d'admission:du 30/05/2024 au 12/07/2024

Session 1

17 janvier 2024

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L’essentiel des enseignements est dispensé par l’université partenaire de l’IAE Lille (hors accord Erasmus) qui accueille l’étudiant durant une mobilité d’une année.

Universités partenaires :

UC Leuven-Limbourg (parcours anglophone)
Université La Laguna à Ténérife (parcours hispanophone) ;
Université Hochschule Anhalt Bernburg (parcours germanophone) ;
Università degli studi di Perugia (parcours italianophone)

L’étudiant devra suivre des cours d’introduction au management et à la gestion mais aussi des enseignements de culture générale dans le champ des sciences sociales et/ou des enseignements lui permettant de développer ses capacités d’analyse et des outils de compréhension du monde contemporain. Cela peut inclure des cours d’histoire, de sociologie, de géographie, de mathématiques appliquées, d’économie et statistiques, de droit, de langues et civilisation etc.

L’ensemble des étudiants sélectionnés suivront une semaine d’intégration avec atelier de méthodologie du travail universitaire, module interculturel, leadership. Pendant la mobilité, des réunions régulières sont organisées par Skype avec les étudiants pour suivre leur projet de mobilité et travailler leur projet professionnel.

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Vous êtes élève de terminale ou étudiant désireux de changer de filière, titulaire du baccalauréat, d’un diplôme d’accès aux études universitaires (DAEU) ou équivalent.

Vous êtes de nationalité française titulaire de diplômes étrangers de fin d’études secondaires ou ressortissant de l’union européenne et pays assimilés :

→ Vous devez constituer une demande d’admission sur la plateforme nationale « PARCOURSUP » DU 17/01/24 AU 14/03/24 : https://www.parcoursup.fr/

Vous retrouverez sur cette plateforme les caractéristiques, attendus et critères généraux d’appréciation des dossiers qui permettront à la commission d’enseignants de classer votre candidature. Vous recevrez une proposition d’admission si votre candidature est retenue dans la limite de la capacité d’accueil.

Pour l’examen du dossier, il y a la nécessité d’un niveau minimum B2 en anglais et dans la langue d’études universitaires si mobilité dans un parcours non anglophone.

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