Bachelor 3 in Marketing, Communication and Digital (MCD)

Presentation of the training

The Bachelor 3 Marketing and Communication degree offers a core curriculum with two distinct specialisations designed to prepare students to progress to one of the five Master’s programmes in Marketing and Sales. The core curriculum focuses on broad skills in marketing and sales, communication and the digital sector. Each specialisation then offers a unique combination of theoretical and practical skills.

Organisation

The ethos of our course is based on close collaboration between the university and industry, ensuring a seamless transition from study to work. Professional development is at the heart of our programme, with compulsory work placements and projects that combine scientific and practical approaches.

Programme

The full training programme is available in the downloadable brochure. 

• English: no lessons in English (apart from the first foreign language).
• E-learning: little or no e-learning.
• Programme incorporating CSR: YES

Career opportunities and further study

Career opportunities

Graduates of the Bachelor 3 in Marketing, Communication and Digital, specialising in Marketing, Customer Strategy and Innovation (MSCI) or Communication, Digital and Data (CDD), go on to take up a variety of roles. These roles include positions such as:

• Digital Marketing Manager
• Web or Innovation Project Manager
• Communications Officer
• Community Manager
• Marketing Research Officer
• Digital Product Manager
• SEO/SEM Specialist
• Data Analyst
• Digital Customer Relations Officer
• Business Development Manager

These opportunities are available in companies across a wide range of sectors, including manufacturing, retail, mass retail, distance selling, banking, insurance, healthcare, green and sustainable technologies, the media, and more…

For further details, see the ROME factsheets relating to the areas covered by the training: 

Further Studies

The course also offers the opportunity to pursue further study, notably at IAE Lille, through the Marketing and Sales specialisation. Graduates may, subject to certain conditions, progress to a number of specialised Master’s programmes, such as:

• M1/M2 MCC: Marketing, Communication and Culture
• M1/M2 MD: Digital Marketing
• M1/M2 MB2i: Business-to-Business Marketing, International Marketing and Innovation
• M1/M2 MBX: Marketing, Branding, Customer Experience
• M1/M2 MIADS: Marketing, AI and Data Science

This variety of study pathways enables students to specialise further and meet the specific demands of the labour market.

Admission

• Number of seats: 120

The programme is open to students who have successfully completed two years of higher education (120 credits following the baccalaureate) or hold an equivalent qualification.

Admissions will be decided on the basis of the following criteria:

1. Registration is compulsory via the Candidates’ Area on our website.
2. Review of the online application.
3. Opportunity to speak with the course leaders

Documents to be included in the application

• CV
• Cover letter
• Transcripts
• Photocopies of qualifications, including the A-levels
• Evidence of work experience (copy of contract)
• Certificate of completion of work placement or work placement agreement
• Career plan
• Letters of recommendation (optional)
• Test results (IAE-Message score, Google Certification, language proficiency levels: TOEIC, TOEFL) (optional)

Recruitment dates

Other

This course has the following student societies and projects:

• Attractiveness Agency: to promote and enhance the appeal of the L3CMD within the region and on social media.
• Junior Digital Agency: providing support to a charity requiring a website or a website redesign, as well as assistance with developing its marketing and communications strategy.
• The digital divide: student involvement in tackling the digital divide in the Hauts-de-France region, in partnership with local stakeholders (local authorities, businesses and organisations)
• Pankultura: organising a cultural festival centred on a particular country.
• 123 Theatre: organises monthly events centred on the performing arts (plays, stand-up comedy, etc.) and an annual festival.
• MEL Highlights: supporting an entrepreneurial project in developing its marketing and communications strategy.
• And many more! Fédé Campus, Les Négociales, ILC (IAE Lille Consulting), Solid’Action, Meet & Job

Contact